Shoppers planning a Thanksgiving turkey should have little trouble finding one this year, and more grocery stores than last year are running holiday ads for them, according to an economist with Texas A&M AgriLife Extension Service.
The birds will cost somewhat more, though. David Anderson, an extension economist and agricultural economics professor at Texas A&M, said the national average grocery price for a whole, conventionally raised frozen turkey in early November was $1.26 a pound, up from $1.03 at the same point in 2025.
He noted that individual stores may charge more or less and often use turkeys as specials to bring in customers.
Why supply looks good
Turkey production has bounced back after falling more than 8% last year, Anderson said in the extension service's weekly crop and weather report, released Tuesday. About 3% more birds are going to market, and because they are heavier on average, total pounds produced are up close to 6%.
A handful of bird flu outbreaks in recent weeks have not been large enough to dent holiday supplies, he said.
On the wholesale spot market, where retailers buy from suppliers, whole turkeys averaged $1.80 a pound in late October, compared with $1.69 a year earlier. Anderson said checkout prices tend to follow store promotions and contracts signed months ago more closely than that spot price.



